New functionalities in GEO applications from Globema

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Globema is continuously developing its own applications based on Google GEO mapping technology. Since May 2012, when the company became the Authorized Reseller of Google GEO products for enterprise customers in Central and Eastern Europe (CEE), Globema is steadily expanding its product and services portfolio in this part of the business.

GeoTransporter – better planning of routes for the heavy transportation

The GeoTransporter application is used for planning and optimizing driving routes for logistics companies.

The new version of the application will take into account the current traffic situation and obstacles on the road, which are particularly important in case of heavy transportation. GeoTransporter will combine features such as Street View and satellite images with traffic congestion. These elements are of particular importance to the dispatcher and drivers, who every day need to identify the place of delivery, and avoid traffic incidents or unforeseen bottlenecks. In addition, the combination of visualization of places and routes with the data on the current traffic situation, will allow application users to bypass traffic jams and obstacles on the road and – in long run – contribute to the reduction of transportation costs .

GeoMarketing – extended analytical functionality

Geomarketing application allows its users to create and display spatial business analysis that support decision-making process in the area of sales, marketing and customer service. Through a combination of internal company data and socio-demographic information with the new, advanced analytical functionality, GeoMarketing allows to create complex market scenarios. With the new analytical tool it is possible to explore the potential of the given market or customer group, as well as to plan sales and distribution structures, basing on multiple criteria, such as population density, demographic structure of the region, the consumers purchasing power.

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